In case of Emergency (ICE)

This seems to be a good idea. From an email to the IP list;

East Anglian Ambulance Service has launched a national 'In case of Emergency (ICE)' campaign.

The idea is that you store the word 'ICE' in your mobile phone address
book, and against it enter the number of the person you would want to be contacted In Case of Emergency.

In an emergency situation ambulance and hospital staff will then be able
to quickly find out who your next of kin are and be able to contact them.
It's so simple that everyone can do it. Please do.

Please also forward this to everybody in your address book, it won't
take too many 'forwards' before everybody will know about this. For more than one contact name ICE1, ICE2, ICE3 etc.