Check out this ad from Chesterfield in 1939. You know what's keen about it?
No, not the look on the guy's face. What is keen is that in the sixty-nine years since 1939 I can only ID two changes in the uniform: The color of the rag on his cover is now white, and the addition of crossed rifles in the chevrons.
In a world of change, it's nice to have that kind of link to the past.
Instead of being in, say, the Army where they change the look of the uniforms every five years.
No, not the look on the guy's face. What is keen is that in the sixty-nine years since 1939 I can only ID two changes in the uniform: The color of the rag on his cover is now white, and the addition of crossed rifles in the chevrons.
In a world of change, it's nice to have that kind of link to the past.
Instead of being in, say, the Army where they change the look of the uniforms every five years.
